Mission & Vision
Our Vision
Our commitment is to achieve Total Quality Management, fully satisfying our customers’ requirements through a process of continuous improvements. Our commitment is to make positive contributions towards our community, environment and employees.
Our Mission
“Abdullatif A. Alfares & Sons Trading Co. is dedicated to bridging gaps between the manufacturer and end user by distributing and selling affordable quality products to the mutual benefit of our supply chain partners and consumers.”
- Improve customer satisfaction.
- Improve operational efficiency.
- Improve accountability.
- Reduce environmental foot print.
- Seeking growth through new ideas, new products and strong partnerships.
- Strengthening the acceptability of our brands with clients and consultants throughout the Kingdom of Saudi Arabia.
- Prompt and efficient sales and after sales services.
- We believe in Investment and Reinvestment.